For Essilor Transition, a Luxottica partner, Eurostands customized the Digital store windows of the Salmoiraghi & Viganò stores in 11 cities in Italy, from Milan to Barletta in Apulia. The set-up promotes the evolution of the new Transition photochromatic lenses, with innovative technology, which calibrate light and color of the lenses aimed at comfort and eye protection.

The new look of the windows displays features a light animation made with vertical LED bars that resembles the new colors Signature Gen8 and that supports the remote video content of the displays. The installation by Eurostands will take place also in other Transitions’ european stores.

In collaboration with La Cellula LAB