SET UP AND BUILDING FOR FASHION INDUSTRY | MAJOR EVENTS
Our work for FENDI by Kim Jones. FENDI – LVMH group – chooses Rome to set the new Fendi Haute Couture Fall/Winter 2021-2022 collection. The link between Fendi and Rome is in fact essential in the elaboration of its work.
The Eurostands’ setting honors Pasolini’s poetics and his view of Roma that the creative director Kim Jones has thought as a crossroads of culture and history.
We built the historic Palazzo della Civiltà Italiana, also known as the “Square Coliseum”, which since 2013 has been the headquarter to the Roman fashion house.
The Eurostands’ setting honors Pasolini’s poetics and his view of Roma that the creative director Kim Jones has thought as a crossroads of culture and history.
We built the historic Palazzo della Civiltà Italiana, also known as the “Square Coliseum”, which since 2013 has been the headquarter to the Roman fashion house.
“Pasolini has experienced Rome becoming modern, and this is what I find most interesting: connecting the eras, the old with the new, the past with the present”, explains Jones by unveiling his vision. The catwalk appears crystallized and frozen over time thanks to the immortal charm of Italian stone. Perfect transposition of the timeless Eternal Beauty of the Capital.
CLIENT
FENDI
EVENT
Fendi Haute Couture Fall/Winter 2021-2022.
DATE
JUNE 2021
CITy
ROME (Cinecittà Studios)
