An emotional and immersive experience dedicated to those who want to discover and rediscover the genius of one of the most important sporting entrepreneurs in the world: Ernesto Colnago

The one thousand square meters layout was created in the historic laboratory in Via Cavour in Cambiago, in the province of Milan, and it showcases more than eighty bicycles on display, including some legendary ones, such as the 1972 Eddy Merckx time record, those of the five Paris-Roubaix and the original one made for Pope John Paul II.

The museum, premiered at the Ibm Studios in Milan and opening on December 18, originates from the spaces of the historic workshop in via Cavour in Cambiago, in the province of Milan. In this place full of passion and love for racing bikes is installed a path aimed at enhancing the genius and craftsmanship of Ernesto Colnago with personal photographs, installations, exclusive objects that have made Made in Italy famous all over the world. Frames, life memories and more than eighty examples of bicycles on display including some legendary ones, such as the 1972 Eddy Merckx time record, the carbon fiber frame one created by Colnago for Ferrari, the one gifted to Pope John Paul II.

As the slogan of the museum says, Eurostands and Studio Lanzillo & Partners have made Ernesto Colnago’s family dream dream come true “putting order to thoughts and emotions, reorganizing and putting them together in a collection. Where everything was born”.

“Collectors, enthusiasts and cyclists from all over the world are asking to see the Ernesto Colnago’s Collection” – says Alessandro Brambilla Colnago – Marketing Director and Head of Colnago’s Brand and Identity for over 15 years and that left its role in the company a few months ago. “Ernesto’s museum is known all over the world and many have asked us over the years to be able to live it through curiosity and explanations. Together with a team of experts we are transforming it into a rich and immersive museum experience».

02/12/2022 News by Marketing Eurostands 0 Comments

Milano, the Xmas markets in Piazza Duomo are made by Eurostands

The magic of Xmas is back in Milan: the Xmas markets in Piazza Duomo are made by Eurostands

There are 78 Christmas houses set up in the city center that can be visited from December 1. The project, engineering, production and assembly are by Eurostands, a leading company in the sector of exhibition stands and temporary architecture, which involved all the company departments for the construction of the over 1200 square meters of set-up in Piazza Duomo.
Not only small houses, but also a larger building, the Santa Claus House, which together want to be an invitation to Peace and respect for all visitors and citizens during the Christmas holidays.

One of the most awaited events of the year is back, Christmas in the streets of the center of Milan. To make this event even more magical will be the Xmas markets in Piazza Duomo that will welcome citizens and thousands of tourists from all over the world. An attractive aggregation pole that generates interest, curiosity and wonder and which contributes to consolidating Milan in its role as a tourist city.

The Xmas Market is characterized by 78 wooden houses, made for the second year in a row by Eurostands for the city of Milan. In each house, you can spot a prominent element, a large door as a symbol of inclusion, while on the inside there are original gift ideas, traditional decorations and delicacies of all kinds typical of the period.

The creation of the Xmas markets has involved the whole team of Eurostands for over 20 days of work between the departments of design, production, carpentry, painting, graphics. 78 wooden houses made of fir strips that differ in size from each other (double, single and multibox) to which is added a 48 sqm bigger house, the Santa Claus House. The attention to detail, the harmony of colors, natural materials, are also the characteristics of the decorations that will give shine to the houses.

Mission: Peace on earth, Peace with the earth

The leitmotif of the Christmas Market and of the events that will frame it, is intended to be an invitation to peace through respect for one’s neighbor, nature and our land, also through the ability to marvel and be amazed. Respect means taking each other into account, listening to the various opinions and the various ways of feeling. Wonder means the ability to be surprised and amazed, to grasp the simplicity of small things and to be surprised by the beauty of nature, by a sunset, by a seed that transforms into a flower. Sharing means participating in the suffering of the weakest, making it lighter and knowing how to share our joy with those less fortunate than us.

Location: Piazza del Duomo in Milan

It is the vital center of the city, a meeting point for the Milanese people to celebrate important events together. Along with the adjacent Galleria Vittorio Emanuele II, the square is an iconic place in the metropolis and a mandatory destination for visitors and tourists from all over the world.

From the first days of december it will be possible to walk among the over 1200 square meters of spaces set up around the Milan Cathedral where visitors will be able to find a very varied offer of products that will range from handcrafts to typical products of regional cuisine.

To make access to the market more usable, Eurostands has designed the logistics of the distribution of the houses, focusing attention on the circulation of pedestrian flows and an optimal organization of the spaces. By remodeling the placement of the houses, more transit gates were created, further improving the already tested fruibility with the creation of more sales fronts.