Category: News

Eurostands at FuoriSalone 2021: the delivery of 4 works for INTERNI Creative Connections

The Brianza-based company realizes part of 4 installations of FuoriSalone 2021

FuoriSalone is taking place in Milan from 4 to 19 September and Eurostands, a leading company in the trade fair sector and temporary architecture, comes into play, providing efficiency and professionalism for the event. The Brianza-based company, which has been active for over 70 years, has in fact taken part in the realization of 4 installations, 3 of which are set up within the exhibition INTERNI Creative Connections, which will animate the Milanese event: Freedom, Pura, Doppia Firma and Audi City Lab.

MAD Architects' FREEDOM and Pura by Guglielmi Rubinetterie
Production, engineering, assembly, logistics

The first work of art is located in the Courtyard of Honor of the University of Milan and it’s designed by MAD Architects Studio. The installation represents a seagull, a symbol of rebirth, made out of 120 meters of profiles and metal tubes produced in Eurostands factories. The company was responsible for both construction and assembly of the work, which stands with its 6 meters high and 8 meters long on a platform of 600 kilos. Freedom, however, is not the only creation we took care of. Even Pura, indeed, is located at the same location: it is a 6 meters high totem, designed by the architect Alessandro Zambelli for Guglielmi, composed of different sheets and illuminated directly from the inside.

A tribute to water, in all its forms, symbol of the entire life cycle. Eurostands has taken care of the phases of engineering, construction, assembly, logistics and installation of the work on site.

The restart according to Maurizio Cozzani, CEO of Eurostands

“Taking part in such an important event, showcasing our professionalism and efficiency, it’s for us a source of great pride” – says Maurizio Cozzani, CEO of Eurostands – “Every work has a precise meaning as well as the Fuorisalone itself in its entirety, because it reinforces the idea of rebirth and, above all, that of return to conviviality. Our professionals have put themselves to the test again and have worked tirelessly: this kind of events such as the Fuorisalone must be the cornerstones of an increasingly connected future capable of bringing people back to the center through live events and physical events”.

Audi City Lab e Doppia Firma
Eurostands participates in the set-up of the Audi laboratory at the milanese fashion district

The expertise of Eurostands also emerges in two other installations displayed in Milan: Doppia Firma and Audi City Lab. The first is an exhibition produced by Fondazioni Cologni and the Michelangelo Foundation related to the theme of the garden and outdoor, which returns for its fifth edition at Palazzo Morando (Milan) from 5 to 12 September. A union between the innovation of design and the tradition of the great masters of art. The creations of local artists and artisans rely on 12 exhibitors and 10 tubular bases, covered with sheet metal, designed by Studio Salaris.

The second project is Audi City Lab, a project of urban regeneration by Hines aiming to recover the historic Palazzo Pertusati, in Via della Spiga. The fully restored place will welcome stories and characters that embody the idea of progress. For this temporary hub, which will remain active for about a month (from 5 to 27 September), Eurostands laid 800sqm of suspended ceilings and platforms and 300sqm of drywall.

FuoriSalone 2021 – FREEDOM, the MAD Architects’ installation is built by Eurostands for Interni Exhibition

FuoriSalone 2021

The Salone del Mobile is back and the heart of design has started beating again. Eurostands is a partner of INTERNI Creative Connection, the exhibition that will take place from 4 to 9 September at the University of Milano. The long-awaited events return to live in the milanese area after the pandemic restrictions and are here for people that want to share the passion for design and rediscover all the quality of Made in Italy. The themes for the year are: Care, Sustainability, Mobility.

The work by Eurostands with Ledvance Italia

Eurostands is engaged in the production and installation of the work FREEDOM, a project by Ma Yansong/MAD architects for the exhibition called “INTERNI Creative Connections”.

Freedom” represents a seagull that is about to fly to distant lands, with its head turned upwards to look at the sky. Bright, among the arches of the University Cortile D’Onore, this seagull resembles the spokesman of the hope that lives in the heart of the contemporary man between pandemic and the desire to leave for a new journey in total freedom.

The work, 750cm long and 620cm high, is composed of metal profiles and tubes made by Eurostands and coated with led strips provided by LEDVANCE Italy.

It will be possible to join the event from 4 to 19 September 2021 inside the Cortile d’Onore of the University of Milan in via Festa del Perdono, 7.

For more information:

The work by Eurostands for Guglielmi Rubinetterie

This project is called “Pura” and is designed by the architect Alessandro Zambelli for Guglielmi Rubinetterie. Eurostands gave life to the project with the collaboration of Ledvance Italia for the exhibition Interni Creative Connections.

“Pura” is a work that celebrates the divine value of water as a symbol of the entire life cycle. The structure consists of a wooden base from which stands a metal totem (6 meters high!), composed of perforated sheets internally illuminated. Each sheet describes a water form.

The art installation is a real experience: it allows the FuoriSalone visitors to taste the filtered water through the Pura technology, supplied by the Guglielmi tap installed inside the tower.

Read more about this project on the Interni Magazine website.

Italy Polo Challenge Baylandi Cup 2021 – After Cortina and Rome, Eurostands sets up the sports event in Abbiadori (Porto Cervo, Sardinia)

Eurostands sets up the Italia Polo Challenge in Abbiadori (Porto Cervo)

Eurostands is Official Partner of the Italia Polo Challenge Baylandi Cup 2021 – Porto Cervo. For the event, the comapny is setting up the Hospitallity Village built beside the sports field of Abbiadori, in the hinterland of Porto Cervo in Sardinia.

The long-awaited international event dedicated to the game of polo opens its four days of competitions that will involve a large number of fans of this sport in Costa Smeralda.

Eurostands continues its commitment to Sport after the delivery of equipment for the Waterfront on the marina of Porto Cervo we moved to Abbiadori (Porto Cervo) where from 21 to 24 July will be held the international event that will involve seven international teams of the highest technical level.
The set-up is totally green: Eurostands Srl has built the structure for exhibition spaces and lounge areas using 80 m3 of italian fir wood directly that, after the event, will be transformed into other made in italy design products.
Here are some numbers of one of the biggest works of Eurostands Srl this year:
Over 1000 sqm of draperies
1600 sqm of footboards
1 km of cables
250 linear meters of led strings
80 m3 wood (including footrests and cables)
Total of 12 trucks
For info on the event:
Project: ffdstudio
Building & setup: Eurostands Srl

The setup phase

The behind the scenes of our production for the Italia Polo Challenge Baylandi Cup 2021.
Here are some shots from the Eurostands shipyard in Sardinia for the preparation of the Italy Polo Challenge Baylandi Cup 2021, which after Cortina d’Ampezzo and Villa Borghese in Rome moves to the heart of the Costa Smeralda.
A place designed to welcome polo fans polo, in the immediate hinterland of Porto Cervo. “Stables for a hundred horses, the ground of the football field revisited to best accommodate this spectacular equestrian discipline in polo arena version, free stands for fans and an elegant as welcoming hospitality village with many stands, catering and live music. All with great sport and glamour in full harmony.” – Italy Polo Challenge

Waterfront Costa Smeralda – The setup of the exclusive walkway of Porto Cervo (Sardinia) – Luxury Experience Mall

Eurostands sets up the Waterfront Costa Smeralda – the Luxury Mall Experience in Sardinia

Waterfront Costa Smeralda is the glamorous walkway of Porto Cervo (Sardinia) set up and produced by Eurostands.

This luxury mall experience is a space designed to amaze and entertain: it connects design, art and entertainment. The lounge will light up the area from June 26 to September 5 2021.

Eurostands is setting up the Waterfront for the fourth consecutive edition: the place will host major world-renowned brands and luxury ateliers such as: Ares Design Modena, Ferretti Group, Jaguar Land Rover, Riva and many others.

The exhibition takes place in the heart of the Costa Smeralda, and it’s conceived as an exclusive lounge overlooking the sea of Porto Cervo made of POD (wooden and ecological structures) and large exhibition squares.

One of the great projects of the year of Eurostands Srl that enriches the characteristic dock of Porto Vecchio, an icon of Italian summer style.
In collaboration with Filmmaster Events and Smeralda Holding

The green set-up for the Milano Monza Motor Show – another great success signed by Eurostands

Eurostands sets up MIMO in just 3 days

Eurostands Srl, MainPartner of the event, sets up the Outdoor Motor Show that takes place in Milan and at the Monza Eni Circuit from 10th to 13th June 2021.

120 platforms and totems, 50 hand sanitizing column dispensers: everything was designed and produced in our factories in Cambiago for over 60 brands of the automotive business.


From San Babila to Castello Sforzesco, passing through Piazza Duomo. A path dedicated to the restart of the event sector through the exhibition of the latest models of the largest car manufacturers in the world.

Here is a collection of our work for the event that, between test drives and thousands of visitors, has shown that the event industry is ready to be back in business with safety.

The set-up phase

Rain and bad weather did not stop our men, who completed the installation of more than 120 platforms for the MIMO. On top of the platforms, our men have laid 2 km of electrical cables and took care of the safety of the event, with 50 hand sanitizing column dispensers customized MIMO.

With our set-ups we helped more than 63 brands in the automotive sector to show their own creations, entertaining all that audience (car fans and not…) who for months wanted to return to normal life.

Platforms are green and recyclible

What makes this project unique is the fact that more than 6500 square meters of recycled wood was used to create elements that were designed to combine attention to the environment and functionality. For every square meter set up in a sustainable way, a tree is saved from knocking down and more than 100 trips are saved to deliver the goods.

Not only that, at the end of the event this material will be further reused to create new set-ups in Italy or abroad.

“We need to design and build in a completely new way: the safety of our Planet must be put first in everything we do – explains Maurizio Cozzani, CEO of Eurostands – The speech of the Secretary General of the United Nations, António Guterres, who in his words focused on the protection of the environment and on a different interaction between man and nature , is a source of great inspiration for us. Creating set-ups that will have a second life and are produced with recycled wood makes us really proud: it is our contribution to this important effort that engages all humanity”.

Thanks to the reuse of wood and iron, Eurostands aims to reduce carbon dioxide emissions, without forgetting the necessary high quality, safety and attention to details that have always distinguished our historic company.

Main Partner for Milano Monza Motor Show – Eurostands sets up the Open-Air Automotive event

Eurostands è Main partner di Milano Monza Open-Air Motor Show

Eurostands Srl is Main Partner of the great event that will take place from 10 to 13 June 2021 in the streets and squares of the city of Milan, Monza and at the Autodromo.

4 days of live event, free for the public and also available online via streaming, in which numerous previews of the more than 50 car and motorcycle manufacturers participants are going to be presented.

“There is a great desire to start again and we want to be the container in which to do so, while ensuring maximum safety” explains Andrea Levy, President of Milan Monza Open-Air Motor Show.

Eurostands is a Safety Partner for Piazza di Siena – the 88th International Horse Show of Rome

Eurostands for Sports – Safety Sponsor for Piazza di Siena in Rome

From 26 to 30 May we have the pleasure and the honor to be present in Rome at the 88th edition of the International Equestrian Competition in Piazza di Siena as a Safety Partner of the event.

A great and prominent event in the international horse riding panorama, where Eurostands will improve the safety of staff and athletes with sanitizing columns.

Eurostands will be present in the prestigious oval of Villa Borghese, collaborating with Freehands Gel for the Italian Federation of Equestrian Sport, in full compliance with current government regulations, to ensure a top-level sporting event.

Expo Dubai: Eurostands for Angola Pavilion – Interior Fitting

Eurostands to setup the interior fitting for the Angola Pavilion at Expo Dubai

The company accepted the great challenge of surprising also at Expo 2020 Dubai, confirming a successful internationalization, by winning the interior fitting set-up for the Angola Pavilion.

The entire project for the Angola Pavilion is located in the Opportunity District and aims to embody the overall mission of Dubai which is to stimulate innovation, opportunity and connectivity.

The connection of Eurostands with Expo is a story that began over 20 years ago. In fact, the company’s participations in the Universal Expositions are numerous: Lisbon, Aichi, Shanghai, Astana, Hanover, our Milan in 2015 and others.

The 2021 Universal Exposition will take place in the United Arab Emirates from 1 October to 31 March 2022 and will be the very first international event open to the public after the pandemic.

“We need a tech and design breakthrough for the recovery”: the interview of the CEO of Eurostands for Business Insider Italy

Fairs in Italy. Eurostands' CEO Maurizio Cozzani for Business Insider Italy – the interview

The reopening calendar communicated by Prime Minister Mario Draghi has revived the hopes of trade fair and congress operators: with the resumption of activities scheduled for 1 July (on 15 June for fairs in the yellow regions), companies in the fairs sector are ready to use the rest of the year to recover the financial losses due to the pandemic.

“The trade fair system of Italy has given up the 80% of revenue in 2020. We’ve all lost: the owners of the exhibition parks, the organizers of the events, the service providers and all the staff employed. Not to mention hotels, restaurants, taxis and all those activities related to tourism, especially business tourism” explains to Business Insider Italia Maurizio Cozzani, CEO of Eurostands, international company working in the field of fittings and temporary architecture. “The restart announced by the government is a first step, anyway we think that it will be difficult to return to the turnover of the pre-Covid period before 2022. The spaces and the preparations of the fairs will definitely have to change: from designing differently to investing in technology, so as to involve visitors making them feel safe in a welcoming environment”.

The closures of last year and the necessary restrictions to contain the spread of coronavirus have had a strong impact on tourism in Italy, with inevitable effects also on the trade fair and congresses system.
One after the other all those physical appointments have been canceled, like events that allow the meeting between thousands of people and companies, Italian and foreign. A negative trend that has strongly affected the balance of companies in the sector: according to UFI
– Global Association of the Exhibition Industry, 20% of enterprises scored a sales drop, while over 1 out of 2 reduced their profit by half. “One of the pillars on which the Italian tourism system is based is the ability to attract investors and companies, who choose to come to visit fairs and major events in our country because they look for uniqueness” continues Maurizio Cozzani that explains better, “I choose to come to the Salone del Mobile in Milan because this is where I find the capital of design and architecture. I go to Vinitaly because at the Verona International Exhibition is where many of the best producers of wine in the world are presenting their best products. The same applies to cosmetics in Bologna, men’s fashion in Florence, boating in Genoa”.

The crisis has not only affected Italian operators: The ban on trade fairs affected all countries affected by the pandemic. As the UFI report recalls, the answers provided by the 450 companies in the sector surveyed and distributed across all continents have shown that 54% of the world’s companies have been forced to reduce their workforce. Some companies have tried to convert some production lines to adapt them to a world that has changed.
“During 2020, we transformed our factories”, tells us the CEO of Eurostands, “Instead of cutting wood to build a stand, we tried to go over new markets with other products: we realized plexiglass and columns for the distribution of sanitizing gel, that we sold all over Europe. Instead of sending the carpenters home, we invested in their skills and in their know-how. When it was possible possible, we continued to build fittings, for fashion shows like the Fashion Week in Milan or for the Cortina 2021 World Ski Championships. But we have diversified the activities, we even painted classrooms walls”.

How fairs will change in Italy

The organization of these major events is essential for the resumption of tourism in the Peninsula. But the obstacles that prevent the restart are not lacking. On one hand, the different pace of the vaccination campaign in the various countries and the spread of new variants are factors that the authorities must consider before allowing new reopenings. On the other hand, for those interviewed in the UFI survey, the main problem remains the availability of companies and visitors to participate in physical appointments (64%) followed by the weakening of current measures that limit travels (63%) and safety standards to ensure that trade fairs are held (52%).

“Fairs will necessarily have to change in order to succeed. It will be necessary to invest in new technologies, to carefully choose the materials for the realization of the stands, to develop new projects to make the open spaces more and more safe for the public”, underlines the CEO of Eurostands.

The company has relied on designers and architects to realize its proposals for innovation of the trade fair system. Starting from the design of the environment: “We need to rethink the spaces to ensure a greater distance between visitors and exhibitors. An example is the one offered by the fair in Cologne, where the lanes have been widened from 4 to 8 meters. The small rooms will have to disappear. Then again, it is important to review the materials used in construction. My company is investing in new anti-bacterial paints and washable materials. Even the plexiglass should no longer be a simple piece of plastic placed on a table. For example, we have developed a plexiglass that adapts, as design and structure, to the needs of the Media Centre for the World Ski Championships in Cortina” tells Maurizio Cozzani, adding that “We must not miss all those products that we learned to use in 2020, like masks and sanitizing gel. Finally, we need to invest a lot in technology: an example comes from the fairs in China, where thermoscanners are used to control the temperature and there’s a software that limit the access of people in the various halls. Once the maximum capacity threshold has been established, no other access is allowed”.

The Eurostands’ CEO sees the recipe for the recovery of the sector in the different design of spaces and technology: “If people know that at the Salone del Mobile in Milan the lanes and stands have been built respecting all the necessary parameters to minimize and eliminate the risk of infection, they will feel safer to go there. The Cortina Foundation, chaired by Alessandro Benetton, demonstrated how it was possible to set the World Ski Championships in safety. And we are confident for the openings in the second semester: there are already signals of recovery. We are working on several dossiers, such as the Waterfront in Costa Smeralda and the Milano Monza Motor Show”.

Eurostands sets up the biggest vaccine site in Italy – Valmontone (Rome)

Eurostands delivers the Valmontone vaccine site: the biggest in Italy so far

Another important piece in the history of Eurostands that continues its race in favor of the vaccination campaign.

After setting up the vaccination hubs in the shopping centers of Antegnate and Mapello (near Bergamo) and Vigevano, Eurostands delivers the first drive-through vaccine site near Rome for Promos Group.

The vaccination center inauguration

The 8 indipendent structures of the vaccine site have been set up in the huge parking lot of Valmontone Outlet and were inaugurated on the 13th of April by Nicola Zingaretti, the president of the Regione Lazio, and the Councillor for Health, Alessio D’Amato, who visited the new hub set up by Eurostands.

Also important was the presence of Carlo Maffioli, Promos’s President (Management and Marketing Company of Valmontone Outlet), Giorgio Giulio Santonocito, the General Manager of Asl Roma 5, Giuseppe Colombo, Head of Real Estate Italia DWS (Property of Valmontone Outlet) and the mayor of Valmontone, Alberto Latini.

“We tried to create an Italian model,” Santonocito explained to Repubblica, “In Denver there are 25 cars that come in together thanks to the large surfaces that the vaccine sites have. We thought about a sort of vaccination island, medically and technologically independent. Two nurses and a doctor will vaccinate four cars with people inside, simultaneously“.

The Valmontone drive in model

The drive in of Valmontone is inspired by the American drive-in of Denver, in Colorado, and it’s been prepared in an area of 20,000 square meters, from the collaboration between the Regional Department of Health, the General Manager of ASL, ASL Roma 5 and Valmontone Outlet (Dws & Promos).

As Regione Lazio explains, “this vaccine point model will be taken as example by the new vaccine centers in Italy: a micro structure, consisting of a container placed under a tensile structure, where two nurses will provide simultaneous vaccination of 4 cars in less than 25 minutes, 7 days a week, from 9.00 to 19.00”

Opening date and map

The center will officially open on 19 April and will allow faster vaccination operations and much higher numbers of vaccinated people.