An emotional and immersive experience dedicated to those who want to discover and rediscover the genius of one of the most important sporting entrepreneurs in the world: Ernesto Colnago
The museum, premiered at the Ibm Studios in Milan and opening on December 18, originates from the spaces of the historic workshop in via Cavour in Cambiago, in the province of Milan. In this place full of passion and love for racing bikes is installed a path aimed at enhancing the genius and craftsmanship of Ernesto Colnago with personal photographs, installations, exclusive objects that have made Made in Italy famous all over the world. Frames, life memories and more than eighty examples of bicycles on display including some legendary ones, such as the 1972 Eddy Merckx time record, the carbon fiber frame one created by Colnago for Ferrari, the one gifted to Pope John Paul II.
As the slogan of the museum says, Eurostands and Studio Lanzillo & Partners have made Ernesto Colnago’s family dream dream come true “putting order to thoughts and emotions, reorganizing and putting them together in a collection. Where everything was born”.
“Collectors, enthusiasts and cyclists from all over the world are asking to see the Ernesto Colnago’s Collection” – says Alessandro Brambilla Colnago – Marketing Director and Head of Colnago’s Brand and Identity for over 15 years and that left its role in the company a few months ago. “Ernesto’s museum is known all over the world and many have asked us over the years to be able to live it through curiosity and explanations. Together with a team of experts we are transforming it into a rich and immersive museum experience».