For Histomer, a renowned brand in the professional dermo-cosmetics and anti-aging treatments sector, Eurostands designed a 32 sqm stand that stood out for its clean design, characterized by delicate shades of white and pink that created a refined and welcoming environment. The space included an area dedicated to massage treatments, designer seating for welcoming visitors, and a private office with an elegant frosted glass window for professional meetings.

Franchise Expo Paris, the largest European trade show dedicated to franchising, saw the participation of hundreds of international brands ready to expand their network. In this highly competitive environment, Doppio Malto was able to present itself with a stand that faithfully recreates the identity and characteristic atmosphere of its stores, allowing potential franchisees to fully immerse themselves in the brand experience.

“The most interesting challenge of this project is ensuring that every element of the stand maintains the same quality and visual impact as a real Doppio Malto venue,” says Massimiliano Cordoni, Head of the Technical Office at Eurostands by Mitograff. “We handle not only the transport and assembly but also the maintenance of all elements, replacing or restoring those that may be damaged during transit or use.”

The partnership will also continue for the next edition of Salone Franchising Milano, scheduled for October 2025, where Doppio Malto will once again bring its concept of informal and high-quality dining, characterized by the offering of craft beers produced in its own breweries.

Through this comprehensive trade show logistics service, Eurostands confirms its ability to support clients not only in the creative and realization phase of stands but also throughout the entire lifecycle of the setups, optimizing investments and resources through reuse solutions and scheduled maintenance.