Customer Voice

‘Thanks to a super team that made every centimeter, every detail, every choice possible‘ stated Antonia Barlettani, social media & event coordinator at Caffè Borbone, in a LinkedIn post dedicated to the project (see post). Eurostands is extremely happy to be part of this team.

The stand, already described as ‘an embassy of Neapolitan coffee’ by visitors, is among the most photographed at the fair, with thousands of interactions on social media platforms.

The Altagamma Icosahedron: Geometry and Tradition

The heart of the Italy Pavilion, the twenty-sided geometric structure (H 314 cm x W 386 cm) in national blond walnut wood celebrates Italian design with:

• High-resolution triangular LEDWalls for projections dedicated to the 120 Altagamma brands (fashion, design, jewelry, food, hospitality, speed, and wellness).
• 14 laser-cut and oven-painted sheet metal triangular sides.
• Dolby Surround audio system amplified by the icosahedron’s geometry.
• Controller to synchronize cloud-based multimedia content.

For Histomer, a renowned brand in the professional dermo-cosmetics and anti-aging treatments sector, Eurostands designed a 32 sqm stand that stood out for its clean design, characterized by delicate shades of white and pink that created a refined and welcoming environment. The space included an area dedicated to massage treatments, designer seating for welcoming visitors, and a private office with an elegant frosted glass window for professional meetings.

Franchise Expo Paris, the largest European trade show dedicated to franchising, saw the participation of hundreds of international brands ready to expand their network. In this highly competitive environment, Doppio Malto was able to present itself with a stand that faithfully recreates the identity and characteristic atmosphere of its stores, allowing potential franchisees to fully immerse themselves in the brand experience.

“The most interesting challenge of this project is ensuring that every element of the stand maintains the same quality and visual impact as a real Doppio Malto venue,” says Massimiliano Cordoni, Head of the Technical Office at Eurostands by Mitograff. “We handle not only the transport and assembly but also the maintenance of all elements, replacing or restoring those that may be damaged during transit or use.”

The partnership will also continue for the next edition of Salone Franchising Milano, scheduled for October 2025, where Doppio Malto will once again bring its concept of informal and high-quality dining, characterized by the offering of craft beers produced in its own breweries.

Through this comprehensive trade show logistics service, Eurostands confirms its ability to support clients not only in the creative and realization phase of stands but also throughout the entire lifecycle of the setups, optimizing investments and resources through reuse solutions and scheduled maintenance.

The retrospective exhibition, which traces over fifty years of the artist’s work through projects, drawings, photographs, and installations, is striking for the presence of evocative architectural elements: concrete platforms, unusually shaped display tables, and, above all, a central tent-like structure that becomes the symbolic heart of the exhibition. The latter, created with oven-painted poles supporting the fabric, visually represents that concept of creative “instability” that has characterized Raggi’s entire career.

The Piovenefabi studio, founded by Ambra Fabi and Giovanni Piovene and known for its experimental approach to museum architecture, conceived a concept that Eurostands by Mitograff had to re-engineer and realize in surprisingly short timeframes.

The result of this work – which also includes the creation and installation of all the explanatory graphics – will be visible until April 13, 2025, offering the public an important opportunity to discover or rediscover the thought and works of one of the protagonists of Italian design culture.

One of the most awaited events of the year is back, Christmas in the streets of the center of Milan. To make this event even more magical will be the Xmas markets in Piazza Duomo that will welcome citizens and thousands of tourists from all over the world. An attractive aggregation pole that generates interest, curiosity and wonder and which contributes to consolidating Milan in its role as a tourist city.

The Xmas Market is characterized by 78 wooden houses, made for the second year in a row by Eurostands for the city of Milan. In each house, you can spot a prominent element, a large door as a symbol of inclusion, while on the inside there are original gift ideas, traditional decorations and delicacies of all kinds typical of the period.

The creation of the Xmas markets has involved the whole team of Eurostands for over 20 days of work between the departments of design, production, carpentry, painting, graphics. 78 wooden houses made of fir strips that differ in size from each other (double, single and multibox) to which is added a 48 sqm bigger house, the Santa Claus House. The attention to detail, the harmony of colors, natural materials, are also the characteristics of the decorations that will give shine to the houses.