Salone del Mobile and FuoriSalone 2022: Eurostands sets up 2000 sqm of installations
La Voce di Idra, INFLUENCE, LIGHT IS LIFE e 24 Ore con Boero: these are the projects presented at the Fuorisalone with the contribution of Eurostands, a leading company in the exhibition and temporary architecture sector that is setting up a total area of 2000 sqm. In addition, the Cambiago company boasts the production of numerous booths with the signatures of well known designers for the Salone del Mobile. “The flagship event of Made in Italy is back and we are proud to take part in the event that made Milan the world capital of Design”, says Maurizio Cozzani, CEO of Eurostands
The return of the Salone del Mobile to Fiera Milano from 6 to 12 June 2022
“Design is the intelligence made visible”: with these words the American writer Alina Wheeler defines a sector that returns to shine in the Bel Paese thanks to the Milan Design Week, which includes a series of events enriched by the presence of numerous works and art installations. Many of these are signed by Eurostands, company leader in the exhibition and temporary architecture sector that celebrates 60 years of the Salone del Mobile with the creation of 10 installations between FuoriSalone and Salone del Mobile for a total of 2 thousand square meters of built works. Eurostands built and set up a booth designed by Lineaquattro, a company of global importance in the field of modular kitchens, in collaboration with the architect and designer Antonio Lanzillo, winner of the Compasso d’oro in 2020. For the occasion, the company from Milano-Brianza took care of the engineering and construction of the stand of 190 square meters: specifically, it is an architectural shell with a modern and dynamic architecture. Eurostands and Lanzillo have also collaborated together for the construction of the booth of Venini, historic brand of artistic glass in Murano, replicating his most iconic work, the “Fazzoletto”. More specifically, a sensory experience is proposed in which the individual visitor enters a real tissue structure. To conclude, here are two more booths produced and set up by the company from Brianza: the first is an open space for Enrico Pellizzoni, in which the brand will exhibit the most representative products of its production line and the second, instead, it is a 48 sqm stand designed by Pininfarina for Gruppo Mondadori.
The expertise of Eurostands in the exhibition event INTERNI Design re-generation.
The first installation among these is “La Voce di Idra”, designed by the artist and product designer Elena Salmistraro for Guglielmi Rubinetterie, a fresh, colorful and playful work that is the source of life and regeneration. A portal-fountain located in the Courtyard of Honor of the University of Milan that is inspired by the mythological monster Hydra, a work “ancient” as the myth that represents but also “futuristic” as the new taps with voice control inserted in the installation. The installation, produced and set up by Eurostands, is almost 4 meters high and is entirely made of wood and iron and covered with multilayer panels, illuminated by the LEDVANCE’ strips and Globe SMART+ WiFi voice-controlled bulbs.
From regeneration and mythology we move on to “INFLUENCE”, an immersive installation, designed by COBALTO STUDIO for ROCA. The project itself was born with the idea of conveying to the visitor a sense of peace evoked by the waves of the Mediterranean Sea, which are reproduced through a highly innovative lighting system. The installation is 100% green, since it is entirely built with recyclable material. The journey to discover Milan Design Week continues with “LIGHT IS LIFE”, an iconic work of LEDVANCE designed by the studio CastagnaRavelli and created in collaboration with Eurostands. The artistic masterpiece, located in the Loggiato Est of the Cortile d’Onore of the University of Milan, is composed of five large silhouettes of two-dimensional eggs, symbols of life and renewal, inspired by the “Pala di Brera” by Piero della Francesca and which are surmounted by the inscription “LIFE IS”. The latter was assembled using LEDVANCE’s own smart human centric lighting LEDs.
The installation of 24 Hours for Boero at the Opificio 31 in via Tortona
To conclude, here is “24 Ore con Boero”: the exhibition interprets the homonymous art book elaborated by IED and is conceived by Nooro Milan Design Studio. It is divided into 6 moments of a special day lived through Italy and the Italian spirit from which 6 trendy palettes emerge, for a total of 48 chromatic proposals. An exploration that allows Boero, market leader in painting products in the building and architecture sector to illustrate variety, modernity, commitment and beauty: Eurostands and its professionals took care of the installation of the entire space at Opificio 31 in Via Tortona in Milano.