The Neapolitan essence of Caffè Borbone at Tuttofood 2025 with a modular and sustainable stand.
Eurostands by Mitograff set up a customized modular stand for Caffè Borbone, a leading Italian brand in the capsule and blend coffee sector, at Tuttofood 2025, the main international B2B food & beverage trade fair. The setup, which had already been featured in previous events, was adapted to meet the needs of the new layout and to achieve the best customer experience, confirming the established collaboration between the two companies.
Caffè Borbone: Neapolitan Tradition and Innovation
Founded in 1997, Caffè Borbone is synonymous with quality and accessibility, offering a range of products from compatible capsules to coffee beans. The brand, rooted in Neapolitan tradition but geared towards innovation, chose the Milanese event to present its 2025 novelties.
The Stand: Modularity and Sustainability in the Spotlight
Designed by Eurostands by Mitograff, the stand stands out for:
- Reconfigurable modular structure, ideal for adapting to different exhibition spaces without compromising the brand’s visual identity;
- Eco-sustainable materials such as certified wood and recyclable components, in line with Caffè Borbone’s green commitment;
- Immersive graphics that evoke coffee plantations and processing methods;
- Interactive stations for guided tastings and capsule demos.”
Customer Voice
‘Thanks to a super team that made every centimeter, every detail, every choice possible‘ stated Antonia Barlettani, social media & event coordinator at Caffè Borbone, in a LinkedIn post dedicated to the project (see post). Eurostands is extremely happy to be part of this team.
The stand, already described as ‘an embassy of Neapolitan coffee’ by visitors, is among the most photographed at the fair, with thousands of interactions on social media platforms.
Tuttofood 2025: numbers and trends in food & beverage
The 2025 edition of Tuttofood, currently taking place at Fiera Milano Rho until May 8th, brings together over 3,000 exhibitors and 150,000 visitors from 120 countries. The focus is on sustainability, innovative packaging, and technologies for the agri-food supply chain – central themes also at the Caffè Borbone stand.
Event Information: Tuttofood 2025
Fiera Milano Rho
May 5-8, 2025 Hall 6, Booth D27
Website: https://www.tuttofood.it
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